Quick Facts
Credential
Master's Degree
Delivery Options:
Both On-Campus and Online - Some of your Classes will be in-person, on campus and some will be done online.
Duration: 2 years
With a typical full-time course load, this programme will take 2 years to complete.
Language of instruction
english
Admission Requirements
To be admitted for the Victoria University Master of Business Administration (Marketing), you must have:
A completed with a Bachelor Degree or Professional Qualification (CIM or its equivalent) from a recognized Institution, with Uganda Certificate of Education (UCE) or its equivalent, and least 2 A’ level advanced principle passes taken at the same sitting; and/or Diploma from a recognized institution of Higher learning; or A pass in mature-age examination.
Applicants whose first language is not English will be required to demonstrate a proficiency in the English language by passing an English proficiency Test conducted by the University.
Admission Requirements Postgraduate Students (Ugandans)
· Bachelor’s Degree transcript
· Diploma transcript if applicable
· Certificate if applicable
· UACE result slip
· UCE result slip
· National ID/passport/ birth certificate
· Two Passport Photos
· Admission fee receipt UGX 250,000
Admission Requirements Postgraduate students (Non-Ugandans)
· Bachelor’s transcript
· Diploma transcript if applicable from NCHE
· Certificate if applicable from NCHE
· Secondary certificate from UNEB
· National ID/passport/ birth certificate
· Two passport photos
· Admission fees Receipt $78
What you will Learn
When you successfully complete the course will have achieved the following Course Learning Outcomes:
You will be able to explain and display the basic knowledge in business management and its impact in marketing management. Specifically, explore the principles, objectives, methods and procedures of marketing and sales for use in organizations.
You will be able to digest and solves practical problems faced in business administration, marketing and sales processes of organizations.
You will be able to undertake planning initiatives, market research, analytical assignments, and generally manage organizations marketing and sales activities.
You will be able to demonstrate the use of information technology and systems in business administration, marketing and sales through solving practical problems and enhancement of marketing activities.
Career Opportunities
You will be well-prepared for a variety of exciting career opportunities in the field of marketing. Some potential career paths you can pursue include:
Marketing Manager: As a marketing manager, you will be responsible for developing and implementing marketing strategies and campaigns to promote products or services and drive revenue growth. This may involve conducting market research, developing
marketing plans, managing advertising and promotional activities, analyzing customer data, and overseeing the work of marketing teams.
Brand Manager: In this role, you will be responsible for managing the brand image and reputation of a company or product. This may involve developing brand positioning strategies, managing brand communication and messaging, coordinating brand campaigns, conducting brand audits, and ensuring brand consistency across various marketing channels.
Digital Marketing Specialist: With the increasing importance of digital channels in today's business landscape, a career as a digital marketing specialist can be highly rewarding. In this role, you will be responsible for developing and implementing digital marketing strategies, such as search engine optimization (SEO), social media marketing, email marketing, content marketing, and online advertising, to drive online visibility, engagement, and conversion.
Market Research Analyst: As a market research analyst, you will be responsible for conducting research and analysis to gather insights on consumer behavior, market trends, and competitor activities. This may involve designing and implementing market research studies, analyzing data, preparing reports, and providing recommendations to support marketing decision-making.
Product Manager: In this role, you will be responsible for developing and managing product portfolios, including product development, pricing, positioning, and promotion strategies. You will work closely with cross-functional teams, such as R&D, sales, and marketing, to ensure successful product launches and achieve revenue targets.
Advertising or Public Relations (PR) Manager: In these roles, you will be responsible for developing and executing advertising or PR campaigns to promote products, services, or the overall brand image of a company. This may involve creating advertising content, managing media relationships, coordinating events, and measuring the effectiveness of advertising or PR efforts.
Market Analyst: As a market analyst, you will be responsible for analyzing market data, conducting market research, and providing insights and recommendations to support marketing and business strategies. You may work closely with marketing managers and executives to develop data-driven marketing strategies and campaigns.
The Master of Business Administration (Marketing) program at Victoria University will equip you with the necessary knowledge, skills, and competencies to excel in these and other related roles in the dynamic field of marketing. The program's emphasis on strategic marketing, digital marketing, market research, and brand management will prepare you to be a successful marketing professional in today's competitive business environment.
Tuition & Fees
The tuition and fee amounts are estimates based on current academic year's rates. For financial planning purposes, please use these totals as an approximate estimate of your costs. Actual fees may vary by term and enrolment activities.
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